Lub hauv paus rau phau ntawv
Yog tias koj mus rau lub khw tam sim no, cov khw muag khoom yooj yim, lossis tshav dav hlau, koj yuav tsis pom cov zaub tshaj tawm xov tooj. Qee tus ntawm lawv ua si cov khoom lag luam dynamic ua si, qee qhov tso cai rau koj mus rhaub kom kos lub sijhawm davhlau, thiab ob peb txawm cia koj "sim ua" tshuaj pleev ib ce " Tab sis cov ntxaij no tau yooj yim dua 20 xyoo dhau los. Feem ntau ntawm lawv tau ua haujlwm ntawm USB drives thiab ua si tib zaj yeeb yaj kiab dua thiab tshaj lwm tus hloov lub disc.
Nws tsis tshwm sim thaum hmo ntuj tias "Screen Screen" hloov mus rau hauv "ntse sib txuas twj." Nws tau hloov zuj zus rau ntau caum xyoo vim muaj kev siv thev naus laus zis, kev hloov tuam txhab xav tau, thiab cov neeg xav tau muaj txiaj ntsig zoo dua, tus kheej cov kev paub. Qhov kev qhia no tsoo peb theem tseem ceeb ntawm kev hloov pauv ntawm kev sib txheeb ntawm kev tshaj tawm kiosks. Nws yog rau cov tswv cuab me me uas tau txiav txim siab hloov kho lawv hauv - Cov kws ua lag luam kws yog xav paub txog yuav ua li cas txhua hnub digital cuab yeej loj zuj zus.
Theem 1: Standalone Playback (1990s-2010s) - "USB - Xauv" Era
Thawj qhov kev tshaj tawm xov xwm kev tshaj tawm ntsug tau tsawg dua "Digital Billboards nrog chaw nres nkoj.". Muaj tsis muaj txoj kev yooj yim los hloov cov khoom siv los ntawm kev deb ua ntej wi - fi thiab huab Technologies tau dhau los. Cov ntxaij no yuav tsum cia siab rau kev cia hauv zos, uas feem ntau yog USB lo lossis SD daim npav.
Cov yam ntxwv tseem ceeb
- Tsuas yog ua haujlwm nrog kho vajtse:Feem ntau cov khoom siv muaj cov neeg uas ua ntawv xov xwm yooj yim (qee zaum koom nrog hauv lub vijtsam nws tus kheej) thiab lub vijtsam LCD lossis LED LED. Koj tsis tas yuav muaj kev sib txuas hauv internet. Koj tuaj yeem thauj cov yeeb yaj kiab, duab, lossis slideshows rau hauv USB tsav, ntsaws rau hauv cov zaub, thiab nws yuav ua si ntxiv thiab dhau mus.
- Tsuas yog phau ntawv hloov tshiab:Xav hloov mus nce qib? Koj yuav tsum tau xa ib tus neeg mus rau lub vijtsam, nqa tawm USB, hloov kho cov ntaub ntawv ntawm lub koos pij tawj, qhov no txhais tau tias cov sijhawm ua haujlwm kas fes thiab ua tib yam nkaus thiab.
- Yooj yim mus nkag rau hauv:Cov lus qhia no tau pheej yig (feem ntau yog $ 300 thiab $ 1,200) thiab yooj yim kom teeb tsa {} Tsis muaj nws cov neeg ua haujlwm xav tau. Koj tsuas yog ntsaws rau hauv, ntxiv USB, thiab nws tau ua haujlwm.
Tiag - world siv
- Ib Zeav Bakery siv ib qho 32 {- nti ntsug screen mus ua si ib lub voj ntawm cov yeeb yaj kiab tshiab thiab cov nqi tshwj xeeb.
- Lub vas nthiv - Cov Khoom Noj Khoom Noj Tso Tawm Cov Ntawv Qhia Digital uas tsuas tau hloov pauv USB (hais, los ntawm noj tshais rau cov khoom noj su).
- Lub Chaw Zej Zog Qhia Tawm Cov Ntawv Hickers rau ntawm lub vas sab lub vijtsam, nrog kev hloov tshiab ib zaug ib lub lim tiam thaum lub USB tshiab poob.
Pros & Cons
| Zoo | Nplij txwv |
| Pheej yig rau cov lag luam me lossis pob nyiaj txiag - pawg txwv | Sijhawm -}}}}}}}}-} Qhov Chaw Nyob Hom) |
| Tsis muaj Is Taws Nem kev zam txim (ua haujlwm nyob rau thaj chaw deb lossis chaw deb nrog speey wi - fi) | Tsis muaj txoj hauv kev los taug txoj kev ua tau zoo (koj tsis tuaj yeem qhia yog tias leej twg tau saib cov ad) |
| Yooj yim rau teeb tsa - Tsis muaj tech kws tshaj lij yuav tsum muaj | Tsawg ntsiab lus ntau yam (tsuas yog dab tsi preloaded ntawm USB) |
Theem 2: Networked playback (2010s-2020s): Qhov "tswj hwm" tswj hwm "
Qhov sawv ntawm wi -} fi, 4g, thiab huab xam hloov txhua yam. Dheev, kev lag luam tuaj yeem tswj ntau pua tus neeg ntsug tawm los ntawm ib lub khoos phis tawm ntawm ib lub computer {}}}}}} Tsis muaj ntau tshaj USB sib hloov, tsis muaj kev hloov tshiab dua. Cov theem no tig standalone ntxaij rau hauv "kev sib tham."
Cov tub ntxhais tub ntxhais
- Huab {- Raws CMS (cov ntsiab lus tswj hwm):Lub hnub qub ntawm no era. Cov neeg siv yuav upload, teem sij hawm, thiab hloov cov ntsiab lus los ntawm txhua qhov chaw siv cov cuab yeej zoo li novcloud, lossis hom -}}}}}}}}}}}}}}}}}}} kev siv platform Piv txwv li, cov khaub ncaws hnav khaub ncaws yuav xa ib qho "hnub so muag" AD mus rau 50 qhov chaw ntawm 9 teev sawv ntxov thiab tom qab ntawd hloov mus rau "Cov neeg tshiab" ntawm 3 PM nrog tsuas yog ib qho nyem nkaus xwb.
- Txhim khu kev qha sib txuas:Cov ntxaij siv cov etiret uas yog wired etiret (rau kev ntseeg tau, raws li ntawm khw lossis cov tshav dav hlau) lossis win {-} cov khw muag khoom). Qhov no ua kom cov ntsiab lus uas ua tau zoo hauv lub sijhawm tiag tiag, txawm thoob cov nroog.
- Kev Taug Xyuas Kev Taug Kev:Tsis zoo li sawv ntsug, networked system siv tau cov ntaub ntawv yooj yim: pes tsawg tus neeg soj ntsuam offline, lossis ntxhib cov suab paj nruag raug kuaj pom thaum ib tug neeg taug kev).
Tiag - world siv
- Lub tsev muag tshuaj tsis muaj kev txhaj tshuaj kom ua npaws
- Ib lub tshav dav hlau qhia tiag tiag {{0} Lub davhlau sij hawm qeeb ntawm cov ntxaij vab tshaus, nrog cov ntaub ntawv rub ncaj qha los ntawm nws cov kab ke rau kev hloov tshiab.
- Ib pawg so tes hauj lwm pub rau cov pab pawg hauv cheeb tsam, ua rau lawv muaj cov ntsiab lus hauv chaw tos txais, thiab tshaj tawm hauv Chaw Tos Txais rau hauv Florida
Pros & Cons
| Zoo | Nplij txwv |
| Tej thaj chaw deb, Central tswj (txuag cov sijhawm teev ntawm phau ntawv ua haujlwm) | Nyob ntawm is taws nem, cov kev tawm tsam txhais tau tias cov ntsiab lus nres hloov kho |
| Tiag - lub sij hawm sync (tseem ceeb rau lub sijhawm -}} right protions lossis ceeb toom) | Cov nqi siab dua (CMS kev yuav khoom + Network teeb: $ 1,500- $ 4,500 ib qho screen) |
| Cov ntaub ntawv yooj yim los ntsuas kev ua tiav (piv txwv li, "ad played 500 zaug hnub no") | Tseem yog ib {- txoj kev sib txuas lus - Tsis muaj kev sib cuam tshuam nrog cov saib |
Theem 3: Kev sib cuam tshuam ntse (2020s-tam sim no) - the "- powered sib tham" era
Niaj hnub no cov lus tshaj tawm kev tshaj tawm ntsug tsis yog "cov ntxaij vab tshaus uas qhia tshaj tawm" {{{{{- Lawv tau cov cuab yeej rov tham rov qab rau cov neeg siv. Tsav los ntawm Ai, TouchScreens, thiab Advanced Data Analytics, cov theem no hloov cov neeg nkag mus rau hauv cov neeg koom ua nquag.
Cov tub ntxhais tub ntxhais
- AI thiab Sensor sib xyaw:Cov ntxaij siv cov koob yees duab, cov microshones, lossis cov suab paj nruag (ua khub nrog AI) kom yoog lawv ib puag ncig. Piv txwv li:
◇ Anonymous Fircial lees paub:Ib lub khw muag khoom zoo nkauj pom cov neeg siv khoom siv hauv lub hnub nyoog thiab qhia txog cov ntaub ntawv ntawm tus kheej (tsis muaj tus kheej cov ntaub ntawv yog khaws cia zoo li "25-35 xyoos").
◇ Ua kom tau:Ib qho chaw dhia ua si tawm ntawm chav hloov hluav taws xob tua thaum lub chav hloov khaub ncaws yog khoob los cawm lub zog, tom qab ntawd tsim lub zog thiab ua si hauv chav kawm workout thaum ib tug neeg mus taug kev hauv.
- Ob {- txoj kev sib cuam tshuam:TouchScreens, QR Codes, lossis txawb pairing cia cov neeg siv khoom ncaj qha.
◇ Lub khw muag khoom hluav taws xob cia cov neeg siv khoom siv rau saib cov khoom lag luam yeeb yaj kiab lossis muab piv rau cov neeg muag khoom).
◇ Lub tsev khomob ntsug txoj kab ntsug kiosk cia cov neeg mob rub rub daim ntawv qhia ntawm tus kws kho mob kws ua haujlwm, tom qab ntawv xa cov lus qhia rau lawv lub xov tooj ntawm QR Code.
- Sib sib zog nqus analytics:Ntsiav zaub Qhia khaws cia ntau dua li "muaj pes tsawg views". Lawv tseem sau tau ntev npaum li cas ib tug neeg ntsia ntawm lub vijtsam, yog tias lawv tau nias, yog tias cov khoom siv uas neeg tau txais kev pab cuam, thiab txawm tias tus neeg tau txais kev siv daim coupon no thiab siv nws ntawm kev txheeb npe).
Tiag - world siv
- Cov tshuaj pleev ib ce hom nyob rau hauv - mall kiosk tso cai rau cov neeg siv "cov mem pleev di ncauj mus rau qhov screen, thiab pom nws zoo li cas ntawm lawv lub ntsej muag.
- Lub khw muag khoom noj cov khoom muag ntsug ze ntawm ntu tsim khoom lag luam uas tau txais zaub xam lav nrog cov zaub mov noj mov no ") thiab ntxiv cov khoom xyaw rau cov khoom lag luam digital.
- Qhov chaw nres tsheb ciav hlau cov chaw nres tsheb ciav hlau sib tham, cia cov neeg yuav khoom yuav rau cov neeg muaj {{}} feeb kom txog thaum lawv lub tsheb ciav hlau.
Pros & Cons
| Zoo | Nplij txwv |
| Cov ntsiab lus ntawm tus kheej (muaj peev xwm ntau dua ntawm kev hloov pauv rau cov neeg yuav khoom) | Cov nqi siab dua ($ 5,000- $ 18,000 toj screen + kabmob AI) |
| Cov ntaub ntawv ua tau zoo (piv txwv li, "30% ntawm cov neeg siv tapped lub ar sim - ntawm khawm") | Cov Kev Nyab Xeeb Ntiag Tug: (Yuav Tsum Ua Raws GDPR thiab CCPA rau cov ntaub ntawv sau) |
| Multi - lub hom phiaj (dhau ntawm cov tshaj tawm - txoj kev siv, cov kev pabcuam cov neeg siv khoom, kev muag khoom) | Cov complex thiab software yuav tsum tau tu tas li, uas tsim nyog nws txhawb nqa |
Vim li cas cov evolution no tseem ceeb (rau txhua tus)
Qhov kev hloov pauv no tsis yog tsuas yog "ntxaij vab tshaus zoo dua.". Nws yog hais txog kev ua cov cuab yeej digital muaj txiaj ntsig rau ob qho kev lag luam thiab cov neeg siv khoom:
- Rau cov tuam txhab: Standalone qhia tshem tawm cov ntawv tshaj tawm (uas tau txais cov ntaub ntawv khaws cia), thiab ntse qhia cov khoom sib pauv hloov pauv mus rau hauv cov nyiaj- ni} Cov khoom muag (uas nce muag ntxiv).
- Rau cov neeg uas yuav khoom: koj tsis pom cov cim qub lawm, koj tuaj yeem tau txais cov lus qhia rau lub tshav dav hlau) Tsis tas yuav tsum hais rau koj tus kheej (nyiam kev tshaj tawm
Yuav ua li cas yuav tshwm sim txuas nrog ntsug tshaj tawm cov kiosks?
Cov kev hloov pauv tsis tau qeeb. Ntawm no yog peb yam kom khaws lub qhov muag ntawm:
- Kev daws teeb meem ntawm 8k:Sharper Qhov pom rau cov ntxaij vab tshaus, xws li cov neeg hauv khw lossis chaw ua pob zeb, kom ua cov khoom sawv ntsug ntxiv.
- Ntug MacTag nrho:Cov lus qhia ntse yuav txheeb xyuas cov ntaub ntawv hauv zos hloov chaw tos huab, uas yuav ua rau A Sim - seem thiab kov cov kev sib cuam tshuam sai.
- Tsis pub twg paub - thawj ai:Cov no yog cov cuab yeej uas sau cov ntaub ntawv tseem ceeb yam tsis muaj kev tso cai tsis pub dhau los, sau "muaj pes tsawg tus neeg taug kev" tsis yog ".
- Hla - khoom siv sync:Cov ntxaij uas txuas rau koj lub xov tooj. Piv txwv li, lub tsev noj mov kiosk yuav email rau koj cov zaub mov uas koj taug kev hauv, yog li koj tuaj yeem xaj ua ntej thaum koj tos ib lub rooj.
Hauv kev xaus
Kev tshaj tawm kev tshaj tawm cov kiosks tau tuaj ntev ntev, los ntawm loops uas khiav ntawm USB rau kev sib cuam tshuam nrog powered powered los ntawm Ai. Lawv tsuas yog tau txais kev zoo dua. Yog tias koj ua lag luam sim xyuas seb qhov twg yuav saib cov ntaub ntawv nyob ib puag ncig koj, paub tias lawv tau hloov sijhawm li cas yuav pab koj xaiv zoo dua. Cov tuam txhab tuaj yeem xaiv cov cuab yeej zoo tshaj plaws rau lawv cov kev xav tau, thiab cov neeg tuaj yeem siv tau ntawm cov peev xwm muaj txiaj ntsig zoo no cov lus qhia muab.
Thaum koj coj mus rhaub cov zaub ntsug kom mus kuaj lub davhlau lossis sim ua kom nws tau siv sijhawm los ua cov cuab yeej digital tau pab tau, captivating, thiab tib neeg.
