4 kev tshawb fawb ntawm kev ua tiav digital signage siv nyob rau hauv cov khoom lus qhia thiab lawv cov kev cuam tshuam
Hauv cov khw muag khoom niaj hnub no tau dhau los ua cov kev ua si-hloov rau txhim kho cov neeg siv khoom, txoj haujlwm hauv kev ua haujlwm, thiab txhawb kev muag khoom. Cov blog tshawb fawb txog plaub qhov kev tshawb fawb uas ua rau pom tias Digital Signage Daws kev daws teeb meem tau hloov pauv cov khoom lag luam li digital thiab tso cov cuam tshuam ntev ntawm kev lag luam muag khoom.
Los ntawm cov khoom noj ceev ceev rau cov khoom kim heev Automotive Showities, cov piv txwv no qhia txog cov kev kawm tseem ceeb thiab kev tsav tsheb ntsuas cov neeg tuaj yeem ntsuas tau.
Vim li cas digital signage teeb tsa hauv khw muag khoom
Digital signage yog ntau tshaj li qhov flashy zaub-nws yog cov cuab yeej siv tswv yim uas txuas tus sib txawv ntawm cov hom thiab cov neeg siv khoom. By delivering dynamic, real-time content, retailers can capture attention, provide valuable information, and influence purchasing decisions.
Raws li cov kws tshaj lij kev lag luam, cov lag luam uas rub cov paib digital signage tau pom txog li 40% txhim kho hauv kev sib koom tes ntawm cov neeg siv khoom thiab kev muag khoom. Cia yoo ua plaub qhov tseeb-ntiaj teb piv txwv uas ua rau lub zog ntawm cov thev naus laus zis ntawm cov thev naus laus zis no.
Kev Kawm Kev Kawm 1: McDonald's - hloov kho qhov taw tes ntawm kev muag khoom
Qhov nyob nram qab
McDonald's, tus thawj coj thoob ntiaj teb hauv kev lag luam nrawm-khoom noj, ib txwm ua ntej ua ntej. Xyoo 2019, lub tuam txhab qhia digital signage kiosks raws li ib feem ntawm nws "kev paub ntawm yav tom ntej" teg num, npaj txhim kho cov neeg siv khoom thiab kev ua haujlwm dhau los.
Kev nqis
McDonald tau nruab loj loj, sib tham sib dagital signage kiosks ntawm cov tsev noj mov entrances thiab noj mov. Cov kiosks tshwj xeeb vibrantures, cov zaub mov customization, thiab ntau txoj kev them nyiaj, tso cai rau cov neeg siv khoom kom muaj kev txiav txim yam tsis muaj kev txiav txim siab ib txwm them nyiaj.
Hloov
1, Txhim kho qhov raug yuam kev:Cov neeg siv khoom tuaj yeem hloov kho lawv cov xaj kom meej, txo qhov yuam kev.
2, Kev Pab Cuam sai:Kev Pab Cuam Yus Tus Kheej Kom Sovks Minimized Tos Sijhawm, txhim kho cov neeg siv khoom txaus siab.
3, Nce exsselling:Lub kiosks tau qhia ntxiv ntxiv-ons, boosted nruab nrab kev sib pauv qhov txiaj ntsig.
4, Txhim Kho Kev Kawm:Qhov sib tham sib interface tsim tau ib qho niaj hnub, koom tes nrog kev noj cov kev paub noj mov.
Txoj kev kawm no ua rau muaj kev kos npe digital yuav ua tau qhov zoo ntawm kev muag khoom thaum lub siab siab cov neeg siv khoom txaus siab.
Kev Kawm Kev Kawm 2: Adidas - tsim nrov nrov hauv khw muag khoom pop-up
Qhov nyob nram qab
Adidas tsom rau kev txaws thaum lub caij so haujlwm los ntawm kev qhib lub khw hauv tsheb loj. Qhov kev sib tw tau sawv tawm hauv kev ua lag luam uas muaj neeg coob thiab tsim kev ua kev nco lub khw.
Kev nqis
Adidas koom ua ke digital signage qhia thoob plaws lub khw, suav nrog:
Cov Khoom Qhia:Cov ntsiab lus siab ntawm cov ntsiab lus ntawm cov khoom lag luam zoo nkauj thiab muaj.
Sib tham cov tsom iav:Cov neeg siv khoom yuav zoo rau cov khaub ncaws.
Kev koom ua ke tawm:Qhia cov neeg yuav khoom los qhia lawv cov kev paub online.
Lub sijhawm kev tshaj tawm tiag tiag:Cov lus qhia tsis muaj sijhawm tau tso tawm kom tsav tsheb tsis muaj kev yuav khoom.
Hloov
1, Kev khiav tsheb nce ntxiv:Qhov muag pom cov lus qhia tau cov qhua ntxiv.
2, Kev sib koom tes:Sib tham sib tawm ua khoom lag luam thiab nco tau.
3, Social Media nrov nrov:Tus neeg siv-tsim cov ntsiab lus ua kom pom tseeb hom pom kev.
4, Kev lag luam tiag tiag:Kev nce qib nce rau cov neeg siv khoom nyiam ntawm yoov.
Cov ntaub ntawv tshawb no yuav ua li cas Digital Signage tuaj yeem tsim kev zoo siab thiab tsav muag hauv cov khw muag khoom ib ntus.
Kev Kawm Sib Tham 3: Sephora - Bridging Online thiab Offline Best
Qhov nyob nram qab
Stepha nrhiav kev sib koom ua ke rau nws online thiab offline khw, muab cov neeg siv khoom uas muaj kev sib tw hla kev raws li.
Kev nqis
Tus Thawj Coj Xaiv Digital Signage Solutions hauv nws lub khw muag khoom lub cev, suav nrog:
Hauv khw cov ntxaij vab tshaus:Cov ntaub ntawv qhia cov khoom lag luam, kev tshuaj xyuas, thiab cov qhia.
Cov lus qhia tus kheej:Siv cov ntaub ntawv cov neeg siv khoom los qhia cov khoom lag luam.
Sib tham sib yim ua:Augmented Kev Ncaj Ncees Qhov Kev Lom Zem Txiaj Ntsig Virtual pleev kev sim.
Seamless daim tshev:Cov neeg yuav khoom tuaj yeem hloov pauv ntawm online thiab hauv khw muag khoom yuav siv dag zog.
Hloov
1, Hla-channel muag: Cov neeg siv khoom tau tshawb xyuas ob qho tib si online thiab cov nyiaj coj ua, txhawb nqa nyiaj tau.
2, txhim kho kev ua siab ncaj: kev paub txog tus kheej sib txuas sib txuas sib txuas sib txuas.
3, Hloov chaw yuav khoom: Ib qho kev paub sib koom ua ke zoo dua yooj yim thiab txaus siab.
Cov ntaub ntawv no ua piv txwv li cas Digital Signum tuaj yeem sib xyaw cov khw muag khoom siv digital thiab lub cev ua si rau cov cohesive hom kev paub.
Kev Kawm Kev Kawm 4: Tesla - Rov ua lub khw muag khoom
Qhov nyob nram qab
Tesla tsom rau kev qhia ntawv cov neeg yuav khoom txog nws cov tsheb hluav taws xob thaum tsim kev ua yeeb yam ua yeeb yam.
Kev nqis
Tesla's Dealrutts Featured:
Sib tham sib kov:Tau tso cai rau cov neeg siv khoom los tshawb nrhiav cov qauv tsheb thiab cov yam ntxwv.
Kev xeem virtual:Vr Cov kev paub sharcased ua rau pom zoo thiab muaj peev xwm ua tiav.
Nyob cov ntaub ntawv qhia tawm:Highlighted Tesla txoj kev them nyiaj network thiab kev siv dag zog.
Hloov
1, Kev kawm tus nqi: cov neeg siv khoom zoo dua nkag siab tegla thev naus laus zis.
2, Kev hloov siab dua: Sib tham sib pab tau pab cov neeg siv khoom pom kev ua tswv.
3, hom phiaj lub zog: lub tswv yim tshiab nthuav tawm Tesla txoj kev txiav-ntug duab.
4, Cov ntaub ntawv kev nkag siab: Sau cov ntaub ntawv sib cuam tshuam los qhia cov tswv yim yav tom ntej.
Txoj kev tshawb no qhia tias Digital signage tuaj yeem hloov chaw ua yeeb yam hauv kev kawm thiab koom tes nrog.
Tseem tseem ceeb takaways los ntawm cov ntaub ntawv kawm
Cov plaub kis cov lus qhia qhia ntau yam ntawm cov ntsiab lus:
Txhim Kho Cov Neeg Siv Khoom:Sib tham sib thiab cov ntsiab lus ntiag tug captivates cov neeg yuav khoom.
Txhim Kho Cov Khw Muag Khoom:Kev pab sai, virtual sim-ons, thiab seamless kev hloov ua rau muaj kev txaus siab.
Tiag tiag-lub sijhawm yoog raws:Dynamic qhia cia cov neeg muag khoom teb los teb rau cov ncauj lus thiab nyiam tam sim ntawd.
Nce muag ntxiv:Los ntawm upselling rau impulse yuav, digital signage tsav nyiaj tau los ntawm kev loj hlob.
Tag
Cov dab neeg kev vam meej ntawm McDonald's, Adidas, Sephora, thiab tesla underscore lub zog hloov pauv ntawm digital signage hauv khw muag khoom. Seb nws yog cov haujlwm ntws, tsim cov kev paub tsis sib xws, lossis kev sib tw online thiab offline channels, cov thev naus laus zis tsis muaj peev xwm ua tau loskev tsim kho tshiab.
Raws li cov ntaub ntawv tshawb fawb no tau pom, nqis peev hauv Digital Signage daws tsis yog tsuas yog hais txog kev sib tw - nws yog hais txog kev sib tw thiab xa tus nqi tshwj xeeb rau cov neeg siv khoom.
Npaj kom txhij los tshawb txog li cas Digital Signage tuaj yeem tsa koj lub tswv yim lub tswv yim? Tiv tauj peb rau hnub no kom paub ntau ntxiv!